Pixim | Pixim's Trademark Usage Guidelines

Pixim's Trademark Usage Guidelines

Pixim's philosophy on trademarks and brands
Who do these guidelines apply to?
Pixim's Trademarks and Product Names
Pixim's Logos
Using Pixim's trademarks and product names
Logo Usage

Pixim's Philosophy on Trademarks and Brands

Pixim's trademarks are Pixim's intellectual property and must be used properly. As a result, we have created the following Guidelines.

Use of the Pixim Corporate Logo and/or the Pixim Ingredient Brand Logo requires pre-approval from Pixim and an agreement to the terms and conditions of Pixim's License Agreement.
Any use of Pixim trademarks and logos must be (a) truthful, fair and not misleading, and (b) comply with Pixim's Guidelines, which may be modified by Pixim at any time at Pixim's sole discretion.
Always use a trademark as an adjective, accompanied by an appropriate noun.
Always use the proper spelling and the proper trademark symbol.
In all written materials including packaging, letters, memos, press release, white papers, advertising, slides, and other presentations:
1. Properly designate (with ® or ™) all of Pixim's trademarks and logos at the most prominent use and again on the first occurrence in copy
2. In the case of presentation graphics, trademarks and logos should be designated with the proper trademark symbol on each page and slide
Properly footnote and acknowledge trademark ownership identifying Pixim's trademarks and logo as being owned by Pixim, Inc.
Do not incorporate Pixim trademarks or logos into your own product names, service names, trademarks, logos or company names.

Who Do These Guidelines Apply To?

These Guidelines apply to Pixim employees, customers, licensees, consultants, partners, sales agents, outside vendors, and other third parties.

Pixim's Trademarks and Product Names

Pixim Trademarks:

Pixim, the Pixim logo, Digital Pixel System, and Every Pixel Tells a Story, are registered trademarks of Pixim, Inc.

Orca, Eclipse and Seawolf are trademarks of Pixim, Inc.

Pixim's Logos

Pixim Corporate Logo

This logo is Pixim's corporate logo. This logo is found on such materials as Pixim's business cards, letterhead, memos, and products.
Pixim rarely authorizes the use of its corporate logo to third parties. Exceptions may be made for events that Pixim is a co-sponsor or for authorized media members.
To request use of the Pixim Corporate logo, click on the Pixim Corporate Logo and complete the application form. You application will be reviewed by the Pixim Corporate Communications Department. Most responses will be generated within two business days. If you have an urgent need please note that in your application.
All applications to use the Pixim corporate logo must be accompanied by an acceptance to comply with Pixim's License Agreement and Pixim's Logo Usage Guidelines.

Pixim Brand Logo

Companies that may be eligible to use this logo are:
- Original Equipment Manufacturers (hereafter "OEMs") who purchase Pixim products from Pixim or from Original Development Manufacturers (hereafter ODMs) who include Pixim products within their system products.
- ODMs who purchase Pixim products from Pixim
- Other third party vendors who sell, specify or distribute products based on Pixim Digital Pixel System and Seawolf technology.
To request use of the Powered by Pixim and Powered by Pixim Seawolf logos, please complete the application form. Your application will be reviewed by the Pixim Corporate Communications Department. Most responses will be generated within two business days. If you have an urgent need, please indicate that on the application.
All applications to use the Powered by Pixim logos must be accompanied by an acceptance to comply with Pixim's License Agreement and Pixim's Trademark Usage Guidelines.

Using Pixim's Trademarks and Product Names

Note: The only time you do not need to use the ® symbol after Pixim is when Pixim is referred to as the company itself.

Use in Copy:
In letters, memos, press releases, white papers, articles, brochures, and advertising properly designate with ® or ™ all of Pixim's trademarks at the most prominent use and again on the first occurrence in the copy.

Use in Presentations:
In presentations, trademarks should be designated on each page/slide.

Logo Usage

Pixim Logo Formats – from Printing to the Web

Depending on how the logo will be used; it is important to choose the correct format.

Offset printing:
Use formats with CMYK (Cyan, Magenta, Yellow, Black) color values with high resolution such as EPS or TIF. Printers usually recommend graphics with CMYK values.

Web or PowerPoint presentations:
Use images in GIF or JPEG format at 72 dpi with RGB (Red, Green, Blue) values. RGB values are used for screen graphics and sometimes digital output printers. GIFs work well for colored backgrounds because the surrounding white background (or black background if the logo is reversed) is omitted, enabling the logo to be displayed without a border. JPGs are often used for their compression or small file size. If using the JPG format for print, use 150 dpi or 300 dpi for the higher resolution. Because the provided logos in JPG format include a white background, they must be placed on white backgrounds.

Proper Pixim Corporate Logo Usage

The Pixim Corporate logo has two elements, the logomark and the logotype. The logotype must always be used in conjunction with the logomark. Remember that the registered trademark ® symbol should always be included with the Pixim logo. The logo should only be reproduced with artwork provided by Pixim's Marketing Communications department. Logos that do not comply with the specifications in this guide must be discontinued and replaced with the appropriate compliant logo.

Corporate Logo Presentation — Colored Backgrounds
The preferred presentation of the logo is the full color version of the logo on a white background, but light tints can also be used.

Sizing Specifications
The preferred size of the Pixim logo for ads, brochures, datasheets and other printed materials is 1.25 inches. The logo, consisting of the logomark with the logotype, should never be printed smaller than 0.875 inches or you may encounter printing problems.

Logo Clearspace
Ample white space must surround the logo for maximum readability. The minimum white space required is equal to X (X is equal to 1.5x the total height of the "M" of Pixim). To maintain the logo's visual integrity, leave adequate space between the logo and items such as text, titles, photographs or other symbols. At a minimum, the entire logo should be surrounded by the amount of white space indicated in the diagram below.

Orientation
Always position the logo horizontally.

Improper Logo Usage
While there are many possible examples of improper logo usage, a here are some common ones to avoid:

Altering the colors and fonts
Disproportionately adjusting the size or distorting or rotating the logo in any way
Placing the logo on a textured or patterned background that visually distorts the logo or makes it difficult to read
Creating taglines, i.e., adding text to the logo
Altering the space between "PIXIM" and the tagline
Using the logotype without the logomark
Displaying the logo without the registered trademark ®

Logo Colors

Proper Brand Logo Usage

The Powered by Pixim and Powered by Pixim Seawolf logos should only be reproduced from authorized reproduction artwork provided by Pixim's Marketing Communications department. Logos that do not comply with the specifications in this guide should be discontinued and replaced with the appropriate compliant logo.

Brand Logo Presentation — Colored Backgrounds
The preferred presentation of the logo is the full color version of the logo on a white background, but light tints can also be used.

Sizing Specifications
Refer to sizing specifications under Pixim Corporate logo.

Brand Logo Clearspace
Refer to Clearspace specifications under Pixim Corporate logo.