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Pixim's Trademark Usage Guidelines

Pixim's philosophy on trademarks and brands
Who do these guidelines apply to?
Pixim's Trademarks and Product Names
Pixim's Logos
Using Pixim's trademarks and product names
Approved noun list
Logo Usage
Helpful Hints


Pixim's Philosophy on Trademarks and Brands

Pixim's trademarks are Pixim's intellectual property and must be used properly. As a result, we have created the following Guidelines.

  1. Use of the Pixim Corporate Logo and/or the Pixim Ingredient Brand Logo requires pre-approval from Pixim and an agreement to the terms and conditions of Pixim's License Agreement.
  2. Any use of Pixim trademarks and logos must be (a) truthful, fair and not misleading, and (b) comply with Pixim's Guidelines, which may be modified by Pixim at any time at Pixim's sole discretion.
  3. Always use a trademark as an adjective, accompanied by an appropriate noun.
  4. Always use the proper spelling and the proper trademark symbol.
  5. In all written materials including packaging, letters, memos, press release, white papers, advertising, slides, and other presentations:
    1. Properly designate (with ® or ™) all of Pixim's trademarks and logos at the most prominent use and again on the first occurrence in copy
    2. In the case of presentation graphics, trademarks and logos should be designated with the proper trademark symbol on each page and slide
  6. Properly footnote and acknowledge trademark ownership identifying Pixim's trademarks and logo as being owned by Pixim, Inc.
  7. Do not incorporate Pixim trademarks or logos into your own product names, service names, trademarks, logos or company names.

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Who Do These Guidelines Apply To?

These Guidelines apply to Pixim employees, customers, licensees, consultants, partners, sales agents, outside vendors, and other third parties.

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Pixim's Trademarks and Product Names

Pixim Trademarks:

Pixim, the Pixim corporate logo, and Digital Pixel System are registered trademarks of Pixim, Inc.

The Digital Pixel System logo, Every Pixel Tells a Story, Orca and Eclipse are trademarks of Pixim, Inc.

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Pixim's Logos

Pixim Corporate Logo

Pixim Ingredient Brand Logo

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Using Pixim's Trademarks and Product Names

Note: The only time you do not need to use the ® symbol after Pixim is when Pixim is referred to as the company itself.

Use in Copy:
In letters, memos, press releases, white papers, articles, brochures, and advertising properly designate with ® or ™ all of Pixim's trademarks at the most prominent use and again on the first occurrence in the copy.

Use in Presentations:
In presentations, trademarks should be designated on each page/slide.

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Approved Noun List

Always use a trademark as an adjective accompanied by an appropriate noun.

Appropriate Nouns when using the trademark term: Pixim
Pixim processors
Pixim chipsets
Pixim imagers
Pixim technology
Pixim reference design
Pixim CDK
Pixim mark
Pixim brand
Pixim name
Pixim trademark
Pixim-powered cameras
Pixim-based cameras
Pixim patents
Pixim image sensor
Pixim sensor
Pixim management
Pixim employee

Appropriate nouns when using the trademark term: Digital Pixel System®
Digital Pixel System technology
Digital Pixel System mark
Digital Pixel System name
Digital Pixel System trademark
Digital Pixel System brand

Pixim recommends using the word "Pixim" in front of the "Digital Pixel System".
Example: Pixim Digital Pixel System technology

Appropriate nouns when using the trademark term: Pixim®Orca™ or Orca™
Pixim Orca chipset
Pixim Orca imager
Pixim Orca D1400
Pixim Orca D1500
Pixim Orca D1600
Pixim Orca D2500
Pixim Orca D1400 chipset
Pixim Orca D1500 chipset
Pixim Orca D1600 chipset
Pixim Orca D2500 chipset

Appropriate Nouns when using the trademark term: Pixim® Eclipse or Eclipse
Pixim Eclipse ambient light rejection technology
Pixim Eclipse technology
Pixim Eclipse ambient light rejection camera
Pixim Eclipse camera

Footnotes and Acknowledgments
Properly footnote and acknowledge trademark ownership, identifying Pixim marks as being owned by Pixim, Inc.
Example:

Pixim, the Pixim corporate logo, and Digital Pixel System are registered trademarks of Pixim, Inc.

Proper Use of Tagline in Copy
Pixim. Every Pixel Tells A Story. ™

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Logo Usage

Pixim Logo Formats – from Printing to the Web

Depending on how the logo will be used; it is important to choose the correct format.

Offset printing:
Use formats with CMYK (Cyan, Magenta, Yellow, Black) color values with high resolution such as EPS or TIF. Printers usually recommend graphics with CMYK values.

Web or PowerPoint presentations:
Use images in GIF or JPEG format at 72 dpi with RGB (Red, Green, Blue) values. RGB values are used for screen graphics and sometimes digital output printers. GIFs work well for colored backgrounds because the surrounding white background (or black background if the logo is reversed) is omitted, enabling the logo to be displayed without a border. JPGs are often used for their compression or small file size. If using the JPG format for print, use 150 dpi or 300 dpi for the higher resolution. Because the provided logos in JPG format include a white background, they must be placed on white backgrounds.

Proper Pixim Corporate Logo Usage

The Pixim Corporate logo has two elements, the logomark and the logotype. The logotype must always be used in conjunction with the logomark. Remember that the registered trademark ® symbol should always be included with the Pixim logo. The logo should only be reproduced with artwork provided by Pixim's Marketing Communications department. Logos that do not comply with the specifications in this guide must be discontinued and replaced with the appropriate compliant logo.

Corporate Logo Presentation — Colored Backgrounds
The preferred presentation of the logo is the full color version of the logo on a white background, but light tints can also be used.

Sizing Specifications
The preferred size of the Pixim logo for ads, brochures, datasheets and other printed materials is 1.25 inches. The logo, consisting of the logomark with the logotype, should never be printed smaller than 0.875 inches or you may encounter printing problems.

Logo Clearspace
Ample white space must surround the logo for maximum readability. The minimum white space required is equal to X (X is equal to 1.5x the total height of the "M" of Pixim). To maintain the logo's visual integrity, leave adequate space between the logo and items such as text, titles, photographs or other symbols. At a minimum, the entire logo should be surrounded by the amount of white space indicated in the diagram below.

Orientation
Always position the logo horizontally.

Improper Logo Usage
While there are many possible examples of improper logo usage, a here are some common ones to avoid:

Logo Colors

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Proper Ingredient Brand Logo Usage

The Pixim Ingredient Brand logo must always include the registered trademark ®.The logo should only be reproduced from authorized reproduction artwork provided by Pixim's Marketing Communications department. Logos that do not comply with the specifications in this guide should be discontinued and replaced with the appropriate compliant logo.

Ingredient Brand Logo Presentation — Colored Backgrounds
The preferred presentation of the logo is the full color version of the logo on a white background, but light tints can also be used.

Sizing Specifications
The preferred size of the Pixim Ingredient Brand logo for ads, brochures, datasheets and other printed materials is 1.25 inches. The logo, consisting of the logomark with the logotype, should never be printed smaller than 0.875 inches or you may encounter printing problems.

Ingredient Brand Logo Clearspace
Ample white space must surround the logo for maximum readability. The minimum white space required is equal to X (X is equal to 1.5x the total height of any of the pixel box's). To maintain the logo's visual integrity, leave adequate space between the logo and items such as text, titles, photographs or other symbols. At a minimum, the entire logo should be surrounded by the amount of white space indicated in the diagram below.

Orientation
Always position the logo horizontally.

Improper Logo Usage
While there are many possible examples of improper logo usage, here are some common ones to avoid:


Logo Colors


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Helpful Hints

Make it Easy For Your Customers To Find Pixim-Powered Cameras!
DO USE the Digital Pixel System® technology logo in all your spec sheets, promotional materials, on your camera box and even on your camera! This is the ingredient that you want your customers to know about. The Digital Pixel System technology and logo lets your customers know that you have incorporated a technology that gives them PEACE OF MIND.

When writing up your specifications:

When talking about the Digital Pixel System® technology:

  • DO NOT use DPS
  • DO make sure it stands out: In your first reference, always say: Pixim's Digital Pixel System® technology
  • Sell the benefits:
    1. Unparalleled image quality across all lighting conditions – do not niche the product by only talking about extreme backlight conditions. Pixim cameras are not foiled by changes in lighting – making them ideal for ANY application.
    2. Pixim-Powered cameras deliver the highest resolution HTVL x VTVL for NTSC/PAL cameras and provide superior color rendering (natural color).
    3. Pixim's all-digital (the only all digital technology) automatically eliminates image-compromising noise and glare to ensure the clearest images.
    4. This noise reduction means that Pixim cameras do not gobble up valuable disk space. Your customers can record at up to 3x the resolution and frame rates, without increasing the DVR recording duration. Note the size of this benefit depends on the DVR, Lens, and other factors.

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