Feature Story

Pixim-Powered Cameras Overcome Unique Challenges Faced by Retailers

Retailers worldwide might earn trillions of dollars cumulatively, but they also lose billions each year to "inventory shrinkage" - the official term for stolen goods, or shoplifting - as well as other types of losses, such as mis-scanning, under-charging, and false accusations of falls or injuries. Security cameras and public view monitors (PVMs) have become an important component of retailers' overall security. But traditional cameras can't "see" well what's happening when lighting conditions aren't optimal, including dark parking lots, with or without overhead lights; through glass doors or windows, especially with bright sunlight shining through; facing straight outdoors, as most PVMs are oriented; under fluorescent lights; or any time there's a mix of bright light and shadows.

Common security camera problems for retailers include:

  • Lack of detail, including facial features of shoppers and employees
  • Inconsistent clarity in bright or low light, or high- contrast lighting situations, such as entries, checkout areas, parking lots, store aisles, warehouses and loading docks
  • Degraded or no image when there's strong glare
  • Color inaccuracies in varying lighting conditions
  • Low-quality Digital Video Recorder (DVR) recordings

Case Study

A Focus on Art

Reynolda House Museum of American Art Showcases Flexible Pixim-Powered Smartvue S2 Wireless IP Video Security Solution

By Matthew C. St. John, Reynolda House Museum, Martin Renkis, Smartvue Corp. and John Monti, Pixim, Inc.

When a 30,000 square foot wing was added in the fall of 2005 to the Reynolda House Museum of American Art in North Carolina, a new camera-based security system was needed to protect the expanded exhibit hall with its premier permanent and guest art collections, as well as the new lobby, museum store, classrooms, auditorium, and office space.

The exhibit hall, with its constantly changing art installations and shows, required security cameras to be repositioned frequently. To accommodate the changing layouts of exhibits, most security camera products require extensive drilling to rewire electrical, coaxial, or optical cables.

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January 7, 2008

Pixim introduced the D1400, the fourth member of its award-winning Orca family of advanced digital imaging chipsets. The D1400 is aimed specifically at mobile and embedded closed circuit television (CCTV) applications.

January 14, 2008

Pixim introduced the BDA-2500-32, Pixim's 32mm Reference Board Camera. This Reference Camera will speed time-to-market for security camera developers creating products for compact applications, such as mini domes, embedded, hidden and mobile cameras.

Sales Tools

Pixim Demo Disc

Pixim has developed a new demo disc for your use. This disc contains:

  • A compelling demo with voice-over, music and side-by-side comparisons of CCD cameras vs. Pixim-Powered cameras.
  • Complete demo in Flash format
  • Selected Video Clips in Quicktime
  • Selected Video Frame Captures
  • Selected Print-Quality Still Images
  • Pixim Logos
  • Pixim Product Photos

To order your demo disc, visit http://www.pixim.com/contact-us