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PIXIM INC. INTRODUCES WORLD’S FIRST ENTERPRISE-CLASS, SINGLE-BOARD CAMERA REFERENCE DESIGN WITH WIDE DYNAMIC RANGE

New BDJ-2500 “super-thin” single-board camera reference design is ideal for flush-mount installations; optimized for low bill-of-materials and production cost

MOUNTAIN VIEW, Calif.—September 2, 2008—Pixim Inc., a leading provider of image sensors and processors for enterprise security cameras, today announced the BDJ-2500 reference design and its accompanying camera development kit (CDK), enabling for the first time the rapid development and production of enterprise-class, single-board cameras with wide dynamic range.

The BDJ-2500 reference board, which measures 32mm by 55mm, enables “skinny” security camera applications, such as in door jambs, ATM machines, taxicabs, transit systems and minidomes. It is optimized for low bill-of-materials (BOM) cost, meaning camera makers can produce the circuit board very inexpensively, sourcing components in Asia. At the same time, it incorporates the wide dynamic range and other image quality advantages of Pixim’s Digital Pixel System® technology.

“The BDJ-2500 expands the ways in which camera makers can take advantage of our Digital Pixel System technology,” said John Monti, vice president of marketing and business development, Pixim. “The single-board, BOM-optimized reference design enables cameras with wide dynamic range, accurate color and improved compression to be created in different form factors than previously possible.”

In addition to flush-mount applications, the single-board design also allows security camera makers to, for example, fit longer lenses into minidome enclosures for greater telephoto range.

The BDJ-2500 reference design and CDK are immediately available to all Pixim partners and customers. For more information visit: http://www.pixim.com/products-and-technology/pixim-design-resources.

About Pixim

Pixim Inc. has developed an imaging technology that revolutionizes the way video cameras capture and process images. Unlike traditional cameras, where each pixel cannot adjust to highlights and lowlights in the same scene, Pixim’s patented Digital Pixel System® technology empowers hundreds of thousands of pixels to act like individual cameras constantly self-adjusting. This all-digital system enables Pixim-powered cameras to efficiently capture the whole picture, regardless of lighting condition or application – thus securing the highest resolution, natural color and clarity, while automatically eliminating image-compromising visual noise (e.g., glare, reflections). The result is more than superb image quality; it is accurate, actionable information that gives users the strength of certainty.

Pixim chipsets are incorporated into more than 250 security camera models that ship to 90+ countries worldwide. Visit www.pixim.com/cameras for a complete listing of Pixim-based cameras. For general information, visit www.pixim.com or call Pixim’s headquarters in Mountain View, Calif., at (650) 605-1107.

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