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FROST & SULLIVAN RECOGNIZES PIXIM FOR SUPERIOR TECHNOLOGY AND MARKETING CAPABILITIES IN VIDEO SURVEILLANCE MARKETS

Palo Alto, Calif. — April 15, 2008 — Based on its recent analysis of the video surveillance market, Frost & Sullivan recognizes Pixim, Inc. with the 2008 Global Growth Excellence of the Year Award for quadrupling its revenues over the past two years.
 
Pixim’s pioneering efforts in developing digital image sensor technology for security camera applications directly addresses the industry challenge of capturing high quality video in variable lighting conditions.
 
The wide acceptance of Pixim’s Digital Pixel System technology has been the primary driver for the company’s extraordinary growth in the market. Since 2005, Pixim has achieved growth of over 100 percent each year.
 
The company is garnering significant market share from established competitors. In 2006, it had nearly 4.3 percent of the North American market for image sensors in the video surveillance camera market. Its market share has increased to 9 percent in 2007.
 
Pixim was the first company to effectively address the quandary of variable lighting. Over 80 percent of the current installed-base of security cameras is located in areas with unpredictable, variable lighting. Analog CCD cameras are unable to capture highlights and details simultaneously under these lighting conditions and often produce images that are compromised and do not yield, clear, crisp, accurate, and usable information. Pixim’s all-digital system enables Pixim-powered cameras to efficiently capture the whole picture, regardless of lighting condition or application.
 
“Cameras using the Pixim technology offer the highest total resolution, both horizontally and vertically, making it easy to distinguish target image features and details,” says Frost & Sullivan Industry Analyst Dilip Sarangan. “The technology also avoids "camera blindness" and offers images with truer, more natural colors.”
 
Pixim is well on its way to establishing itself as the preferred vendor of choice for digital image sensor solutions in the video surveillance camera market. Pixim-powered cameras are already designed in more than 200 camera models, shipping to over 70 countries.
 
“These cameras are not only being used for security purposes, but the superior quality has led companies to use the cameras to capture information on customer behavior to assist marketing-related decision making,” notes Sarangan. “In the retail market, applications include understanding customer dynamics, high-traffic store aisles, and improving customer flow by opening checkout counters, among others.”
 
Another major driver for Pixim’s exceptional growth is its innovative and customer-centric marketing and sales strategy. The company’s worldwide direct sales team is complemented by a strong technical applications team, thus offering a complete range of services to camera companies, including camera designs, user interface, property settings, and manufacturing lines.
 
Pixim’s channel support is unparalleled in the industry. Its training programs go beyond immediate camera customers, reaching out to systems integrators, distributors, representatives, resellers and installers. As a result, Pixim has started educating the entire channel about the benefits of a Pixim-powered camera. Pixim works closely with its customers in sales calls to major installations, providing valuable tools to help end customers with large camera deployments.
 
“As a component manufacturer, Pixim is at the start of the video surveillance value chain that has traditionally had limited communication with other levels of the value chain, barring camera manufacturers,” says Sarangan. “However, Pixim has been working proactively with end-users, system integrators, and other levels of the value chain to understand how it can innovate and develop the best technology to suit customer needs.”
 
In recognition of its leadership role in developing technology to meet end-user needs, Frost & Sullivan is proud to present Pixim with its 2008 Growth Excellence Award for Video Surveillance. Each year Frost & Sullivan presents this Award to the company that has demonstrated excellence in implementing and sustaining growth within shipments, revenues, and profitability.
 
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.  Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
 
About Pixim
 
Pixim Inc. has developed an imaging technology that revolutionizes the way video cameras capture and process images.  Unlike traditional cameras, where each pixel cannot adjust to highlights and lowlights in the same scene, Pixim’s patented Digital Pixel System® technology empowers hundreds of thousands of pixels to act like individual cameras constantly self-adjusting.  This all-digital system enables Pixim-powered cameras to efficiently capture the whole picture, regardless of lighting condition or application – thus securing the highest resolution, natural color and clarity, while automatically eliminating image-compromising visual noise (e.g., glare, reflections).  The result is more than superb image quality; it is accurate, actionable information that gives users the strength of certainty.
 
Pixim chipsets are incorporated into more than 200 security camera models that ship to more than 70 countries worldwide.  Visitwww.pixim.com/cameras for a complete listing of Pixim-based cameras.  For general information, visit www.pixim.com or call Pixim’s headquarters inMountain View, Calif., at (650) 605-1107.
 
About Frost & Sullivan
 
Frost & Sullivan, the Global Growth Consulting Company, partners with clients to accelerate their growth. The company's Growth Partnership Services, Growth Consulting and Career Best Practices empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.awards.frost.com.