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From Demo: 10 technologies to watch

SAN JOSE MERCURY NEWS
From Demo: 10 technologies to watch

February 20, 2003

By: Jon Fortt

SCOTTSDALE, Ariz. -- Out here amid the cliffs and crags not far from Phoenix, a few dozen companies gather each year to show off the most promising new technology. The show is called Demo because it's focused on demonstrating how new products work -- no PowerPoint slides allowed.

Demo tends to be attended by fledgling companies with bright ideas, though the likes of Microsoft and IBM are also invited frequently. This year many companies showed products that squeeze more value out of the technology we already have, a seeming response to the fact that not many businesses seem eager to take chances.

Of the 60 companies invited, I picked 10 I think are poised to change the way we interact with technology in the next three years or so -- either because their product itself was so impressive, or because their idea is sure to inspire others in the industry to pursue similar goals.

Pixim D2000 Video Imaging System

What it does: Displays streaming video in better detail despite bad lighting

Customer: Businesses

Availability: 2003

Company: Pixim

Web: www.pixim.com

The technology we have always seems pretty good until we put it up against something better. Pixim's D2000 Video Imaging System, technology developed at Stanford University, displays more detail in a higher range of lighting conditions than I've ever seen. For now Pixim is going after the security camera market -- we live in a paranoid time, and Pixim figures The Man is willing to pay a little extra to peer through car doors or scrutinize facial features.

Pixim manages this trick by building an image processor and image sensor that work together, allowing each pixel in a digital image to adjust for the lighting. The company expects its technology will find its way into professional and high-end consumer cameras in a few years. Until then, not only is Big Brother watching -- now he's got night vision.

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